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"Higher Standards Agents...Higher Results!"
January 18th, 2019 
Ernst (Ernie) Grenke
President / Broker

HomeLife Cholkan Realty Corp., Brokerage*

toll free:1-888-507-7711
Paradise Bedding

Slumber Sleep Products of Canada Ltd.
8600 Keele Street,
Unit 50 & 51
Concord, Ontario L4K 4H8

Tel.: (905) 669-3553
Fax: (905) 669-2044

Factory Direct
An irresistible force for independence?

In today’s high powered, heavily concentrated bedding market, it has become increasingly difficult for small independent manufacturers to hold their own against the industry’s major movers. Unable to compete on price or selection alone, many look for other ways to stay in the game.

For some, key to survival has been to set themselves up as “factory direct”, selling their product to the public on a retail basis.

Whether the business operates out of a large, sophisticated storefront or a small, dusty corner of a factory, there is no denying that some consumers find the opportunity to “buy direct” – with its seductive promise of lower prices, personalized service and no middleman – more appealing that the traditional route of purchasing a brand-name mattress from brand-name retailer.

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